Banaiye Har Pal Classic
Make Moments Classic
With Mr Amitabh Bachchan lending his iconic voice to the campaign, it encouraged families to pause, reconnect, and celebrate the moments of togetherness that matter most.
Make Moments Classic
Some of life’s most memorable moments are created by simply making time for one another. “Banaiye Har Pal Classic” celebrated those moments, drawing a heartfelt parallel between relationships that deepen with time and India Gate Classic Basmati rice, patiently aged for two years to achieve its signature quality.
Through the Seasons
#PerfectlyAgedClassic
Good Things Take Time
Through playful comparisons with fine wine, the April Fool’s Day “#PerfectlyAgedClassic” campaign starring Mr. Rakesh Bedi introduced consumers to the art of rice ageing, bringing this lesser-known mark of quality into everyday conversation, while highlighting India Gate Classic’s commitment to perfectly ageing its rice for two years to bring out the best in every dish.
Moments from the Campaign
Other Initiatives
