Unleash the magic of brown

Keeping our food cravings at bay seems to be a herculean task in today’s world of temptations. Whenever we plan our diet and promise to be sincere towards it..due to x,y and z reasons it just does not materialize. And, I am sure it happens with most of us. But what if only by incorporating a small change in our regular meal can do half of our job. Well, all you have to do is to prepare your next biryani or pulao with brown rice. Now, you will ask- why brown rice? Right now, this page will tell you about so many benefits of this amazing grain that your next order will positively have a pack of brown rice. Let's get started!!

No more waiting for the weight loss

Running on a treadmill for hours seems to yield no result as your mirror is saying that the desired curve is still not in sight. But this whole grain (unpolished, unrefined grain) can power your desire for a good shape. Its fiber-rich nature keeps your untimely hunger pangs in control and makes you feel full for a longer time. And when you feel satiated for a significant time, your untimely snacking takes a back seat, helping you shed those extra kilos. It also has manganese and phosphorus, which help in synthesizing unnecessary fats in the body. Hence, control obesity. Isn’t it amazing?

Enjoy the sweetness in life…bindass

Now, you can have that one piece of chocolate you have been eyeing for so long because the good news is brown rice controls diabetes. Its low glycemic index helps in stabilizing blood sugar levels in the body, hence, keeping us healthy and dynamic for a longer period.

Here comes the heart expert

In today’s tension-filled life, sometimes it gets difficult to manage heart health. So, here is our heart specialist- brown rice. Loaded with the goodness of lignans, selenium, potassium, and magnesium, brown rice reduces the risk of CVDs (cardiovascular diseases). It also helps in managing the levels of cholesterol at large. So, fight the issues of life with the confidence of a happy and healthy heart.

Strong immunity means a healthy you

In the wake of deadly Covid-19, it has become paramount to take good care of our fighting warriors in the body i.e. our immune system. Packed with the richness of essential vitamins and minerals like vitamin B, and Phenolic acids, brown rice helps in keeping the immune system robust all the time.

Magnesium in Brown rice promotes active metabolism and bone health in the body. Selenium plays a pivotal role in countless enzyme reactions and supports proper thyroid function also.

Sleep like a baby again

No need to look at stars all night, because brown rice is the natural source of melatonin, the hormone responsible for good sleep. Studies suggest sound sleep is directly proportional to heart, gut, brain and skin health. What else do you need?

Star ingredient of various dishes

Goes without saying, its nutty flavor can add look, taste, and feel to any delicacy. So don the chef cap and make some healthy lunch or dinner for your loved ones with our star ingredient brown rice.

After reeling under the scare of coronavirus for almost 2 years, we all have understood that only a strong person can survive the war. So, be the warrior, and choose health with a bowl of brown rice in your daily diet routine, to take the challenges of life head-on.

FSSAI also wants Basmati Rice se No Compromise

Did you know that basmati, often faces blending and adulteration of non-basmati rice variants, broken grains, and other impurities? And this is not just a violation of the fair-trade policy but is also unfair to consumers who do not get what they pay for.

To put an end to this rampant blending in basmati, FSSAI has released regulatory standards to distinguish pure basmati from its adulterated counterparts. This regulation is under the Food Safety and Standards First Amendment Regulations, 2023, and is effective from 1st August 2023.

Know Your Basmati

Detecting adulteration in Basmati rice requires a keen eye and attention to detail. Discover some key ways through which you can spot adulteration.

Appearance

Different varieties of Basmati rice have distinct characteristics. Focus on the specific variety you’ve purchased and compare its appearance to the authentic variety. Look for differences in grain length, color, and shape.

Grain Length

Authentic Basmati rice grains are known for their elongated length. If you observe a mix of unusually short and long grains in the rice, it could indicate adulteration.

Texture

Authentic Basmati rice maintains its elongated grains and has a distinct, non-sticky texture with thinner grains. Adulterated rice often becomes overly sticky or clumps together, and the grains may be thicker in texture.

Aroma

Each variety of Basmati rice has a unique aroma attributed to natural volatile compounds, primarily 2-acetyl-1-pyroline. If the rice lacks the characteristic sweet aroma of the specific variety you purchased, it could be adulterated with lower-quality rice or other grains.

Price Discrepancies

If the price of the Basmati rice seems too good to be true, it might be worth investigating further. Unusually low prices could be a sign of adulteration or mixing with non-Basmati rice.

Brand Reputation

Opt for reputable brands that are known for their quality. Established brands are more likely to adhere to regulations and maintain product authenticity.

Packaging

Check the packaging for relevant certifications, batch numbers, manufacturing date, and other details. Authentic products usually have clear and professional packaging.

Source

If possible, buy Basmati rice from trusted sources such as reliable grocery stores or reputable online platforms.

Labelling

Read the label carefully. If the label indicates a specific variety of Basmati rice, ensure that the appearance and aroma match that variety.

Cooking Result

After cooking, authentic Basmati rice retains its characteristic elongated grains. If the cooked rice appears different from what you’d expect, it might be adulterated.

Inconsistencies

If you notice inconsistencies in the rice, such as mixed colors or sizes, it could indicate adulteration.

Packaging seal

Ensure that the packaging is properly sealed and intact. Broken or tampered packaging could suggest adulteration.

*Disclaimer

Kindly Note: While these signs can help identify potential adulteration, they are not foolproof. If you have doubts about the authenticity of Basmati rice you’ve purchased, consider seeking guidance from reliable sources, such as consumer protection agencies or the manufacturer’s customer service.

Make the right choice

Experience the fine texture, long and slender pearlescent white grains, and distinct aroma of India Gate Basmati Rice. Grown and harvested in the north-western foothills of the Himalayas, every grain is aged to perfection, and packed in superior, hygienic, state-of-the-art facilities.

Bring home the authentic basmati to savour the taste of purity, quality and consistency in every bite.