
Rozzana Choice
- Grain
- Medium Grain
- Ageing
- Aged Rice
- Best for
- Daily variety meals
- Elongation
- 4.0X

Great Taste Always | All Rounder


Great Taste Always | All Rounder
Dubar-grade medium grain basmati - fluffy, non-sticky, with 4.0x elongation when cooked. Aged for superior flavour and aroma, great tasting food for your family, always. The most accessible all rounder from India Gate. For the taste champion in you.



Some choices make everyday cooking better. Rozzana Choice is India Gate's most accessible all rounder basmati - Dubar-grade medium grain, aged for superior flavour and aroma, delivering fluffy, non-sticky results that make every family meal a great one.
What makes Rozzana Choice the dependable daily: naturally aged for enhanced taste and aroma, with 4.0x elongation when cooked. Fluffy and non-sticky grains, perfect for a variety of delicious Indian dishes. This pure basmati rice is ideal for a variety of dishes, ensuring fluffy & non-sticky experience every time. Make your family mealtimes enjoyable, with great tasting food, always.




Rozzana Choice is India Gate’s most accessible basmati rice, specifically designed for families who want trusted brand quality with great taste. Dubar-grade medium grain, fluffy & non-sticky, 4.0x elongation. If you’re looking to switch from loose rice to packaged basmati, this is your best entry point.
Yes — Rozzana Choice is authentic basmati rice from India Gate, one of India’s most trusted rice brands for over 135 years. “Rozzana” simply means “everyday” in Hindi, indicating it’s made for daily use. Same quality standards, same brand promise, more accessible price.
No — Rozzana is whole grain basmati rice. “Medium grain” refers to the length of the intact grain, not breakage. Each grain is whole, unbroken, and cooks fluffy and non-sticky every time.Within the Rozzana range, all three variants are whole grain: Feast Rozzana is Tibar-grade medium grain with rich aroma and 3.6x elongation, Rozzana Choice is Dubar-grade medium grain for everyday value with 4.0x elongation, and Everyday is the reliable daily medium-grain option with 3.5x elongation. Same authentic basmati character — just in a shorter, everyday-friendly grain format.
Both are All Rounder medium grain basmati. Feast Rozzana is Tibar-grade with richer aroma and 3.6x elongation — the premium step-up within the range. Rozzana Choice is Dubar-grade with 4.0x elongation and is the most accessible everyday option. Choose Feast Rozzana when you want noticeably better quality; Rozzana Choice for maximum everyday value.
Packaged basmati like Rozzana Choice offers: guaranteed stone-free grains, consistent quality batch to batch, no adulteration, hygienic handling throughout the supply chain, and proper aging. Loose or khulla rice varies in quality, aging, and purity — and is often touched by hands during handling. The quality advantage is real.